Digital Ad Specs

STANDARD TAGS
Leaderboard: 728 x 90, 920 x 50
Medium Rectangle: 300 x 250

  • File size: 39k Flash
  • JPEG/GIF Flash, ‘wmode’ set to opaque
  • Max loops: 3
  • 18 frames per second (FPS)
  • Flash components must be coded to track clicks for Flash creative. The clickTAG should be set up in an invisible button on the top layer and should be written like this: on (release) {getURL(clickTAG, “_blank”);}
  • Third-party servers accepted

VIDEO
Pre-roll

  • File size: 39k
  • No loops
  • Third-party servers accepted

Format/Codec

  • High resolution Quicktime movie, H.264, mpeg, Flash video, Windows Media, .mov file
  • Dimensions: 400 x 300 or larger
  • Video bit rate: 500 kbps or higher
  • Audio bit rate: 128 kbps or higher

INTERSTITIAL

  • File size: 39k
  • :15 seconds
  • No loops
  • Third-party servers accepted

NEWSLETTERS
Medium Rectangle: 300 x 250

  • File size: 39k
  • GIF or JPEG, Flash not accepted
  • No third-party serving

RICH MEDIA TAGS
Leaderboard: 728 x 90 expands to max 720 x 480
   920 x 50 expands to max 920 x 480
Medium Rectangle: 300 x 250 expands to max 500 x 250

  • File size: 39k initial load, 80k total polite load
  • Max loops: 3
  • Expanding and in-banner accepted
  • Audio is user-initiated on click. Audio enabled ads must have prominently displayed audio controls (mute/un-mute) and audio must be encoded at a maximum volume of -12db
  • Video enabled ads must have prominently displayed video controls (play/pause)—no auto-start video
  • Banner must have visible close button. Click on rollover accepted for expansion/retraction but method must be consistent
  •  ‘Wmode’ set to transparent, no hotspot restrictions, five panels maximum, 24 FPS, z-index must be 999 or higher for all expanding ads
  • Open a new browser window upon user click-through
  • Third-party servers accepted

Note: All media is trafficked via Dart for Publishers and is subject to Publisher approval.

COMMUNITY NEWSPAPER GROUP
Leaderboard: 728 x 90
Medium Rectangle: 300 x 250
Skyscraper: 160 x 600

  • File size: 40k Flash
  • Third-party servers accepted

Note: all ads are subject to Newspaper Publisher approval.

PGOA Media reserves the right to refuse any advertising without explanation. These guidelines may be modified or appended without advance notice.

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